One Strategy. Every Tool You Need.
A Partner Who Handles It All.
Simple Better Solutions® builds your Customized Strategic Marketing Plan - so your ideal clients can find you, choose you, and stay with you.
Most small business owners know they need marketing - they just don't have the time, the system, or the right partner to make it work. That is exactly what Simple Better Solutions® was built to solve. I create and manage your Customized Strategic Marketing Plan, so your ideal clients can find you, choose you, and keep coming back - while you stay focused on running your business. Your Customized Strategic Marketing Plan establishes reliable systems to help your customers understand your value. When your customer understands the value that you provide - how your product or service alone will help alleviate their pain - they are more likely to choose you over the competition.
Customized Strategic Marketing Plan
One comprehensive strategy. Customized to your business. Built to give you clarity, focus, and a roadmap for growth.
These are not separate services - they are the strategic building blocks of your Customized Strategic Marketing Plan. We start at the beginning - defining your vision, your mission, your core values. Then we move on to understanding your competition with a competitive analysis. Next is your Target Market Analysis. We then move through your Customized Strategic Plan, including each of the elements outlined below.
SERVICE 1 OF 6
Strategic Marketing Planning & Brand Messaging
Stop guessing and start growing. We build you a clear, documented marketing strategy tied directly to your revenue goals - so every dollar you spend on marketing has a purpose and a measurable outcome.
What's included:
Development of your Vision Statement, Mission Statement, and Core Values
Competitive Analysis to identify market gaps and opportunities unique to your business
Target Market Analysis to define exactly who your ideal client is and what motivates them to buy
A documented marketing strategy tied directly to your revenue goals and growth timeline
Brand messaging framework including your Unique Selling Proposition, Brand Promise, and Positioning Statement
SERVICE 2 OF 6
Brand Identity Development - Voice, Positioning & Pillars
Your expertise deserves to be heard. We define exactly who you are, who you serve, and what makes you the only choice - giving you a consistent brand voice that attracts your ideal clients and repels the wrong ones.
What's included:
Definition of your brand voice - how your business sounds across every channel and touchpoint
Development of your Brand Positioning Statement - what makes you the only choice for your ideal client
Creation of your Brand Messaging Pillars - the 3–5 core themes that anchor all of your marketing content
Tagline and logline development that communicates your value in a single, memorable sentence
A consistent brand identity framework your team can use across every piece of content you create
SERVICE 3 OF 6
LinkedIn & Social Media Marketing Strategy
Show up where your ideal clients are already looking. We build a focused social media strategy that positions you as the trusted authority in your market - without requiring you to post every day and hope for the best.
What's included:
Identification of the social media platforms where your ideal clients are most active
A channel-specific content strategy built around your brand voice and messaging pillars
LinkedIn profile optimization to position you as a trusted authority in your market
A posting cadence and content framework that keeps you consistently visible without consuming your time
Guidance on how to build engagement, grow your audience, and convert followers into prospects
SERVICE 4 OF 6
Content Marketing Strategy & Execution Planning
Content that works for you around the clock. We create a content strategy that educates your audience, builds trust, and keeps you visible - even when you are busy running your business.
What's included:
A content marketing strategy aligned to your ideal client's search behavior and buying journey
SEO keyword research - informational, transactional, and local keywords your ideal clients are already searching
A content calendar framework that maps topics, formats, and publishing cadence across your channels
Blog, article, and long-form content strategy designed to build authority and drive organic traffic
Repurposing strategy to maximize the reach of every piece of content you create
SERVICE 5 OF 6
Lead Generation Systems
A full pipeline is not an accident - it is a system. We build the lead generation infrastructure that brings qualified prospects to you consistently, so you never have to choose between serving current clients and finding new ones.
What's included:
Identification of your most effective lead generation channels based on your target market and service type
Development of a referral strategy that turns satisfied clients into a consistent source of new business
A lead qualification framework to ensure you spend time only on prospects who are the right fit
Pipeline tracking guidance so you always know exactly where your prospects stand and what to do next
A follow-up system that nurtures prospects from first contact to signed engagement without feeling pushy
SERVICE 6 OF 6
Marketing Coaching & Consulting
You already know your business. We help you own your marketing. Through focused coaching sessions, we give you the knowledge, confidence, and tools to make smart marketing decisions - with an expert in your corner every step of the way
What's included:
One-on-one coaching sessions focused on your specific marketing challenges and opportunities
Guidance on how to evaluate marketing decisions against your strategy — so you stop second-guessing
Accountability check-ins to keep your marketing moving consistently between sessions
Education on marketing fundamentals tailored to your business, your industry, and your goals
A trusted expert in your corner for every marketing question, pivot, and growth decision you face
The result?
A comprehensive marketing roadmap that connects your brand, messaging, content, social media, lead generation, and marketing decisions into one cohesive strategy — so you know what to do, why you are doing it, and what success looks like.
"I was unclear on who Stormborn serves and how to articulate my brand to others. This was overwhelming and frustrating. Simple Better Solutions® helped me feel more confident in my "why." I knew that Simple Better Solutions® worked when I recited my Mission Statement and Vision Statement, created by Dara and reflected in my own words, at one of my community events. Thanks to Simple Better Solutions®, I have been revising my website, maintaining a consistent social media presence, having fun creating content, and getting more customer referrals."
- Chanelle Williams, Founder & CEO, Stormborn, Personal Fitness Trainer, Cincinnati, OH
Most clients start with Strategic Marketing Planning and build from there—because everything else works better when the foundation is right.
Not sure where to start? Here is a quick guide.
Not sure which applies to you? Book a strategy call, and we will figure it out together.
I Drive Your Business Growth - While You Run Your Business.
As a small business owner, you do not have time to plan marketing because you have so many other responsibilities. I handle your marketing so that you can handle your business. One less thing for you to worry about.
Strategic Marketing Does Three Things No Other Business Tool Can Do.
Persuades customers to choose you
Strategic marketing clearly communicates your value - making the decision to choose you feel obvious to your ideal client.
Helps you stand out from competitors
It makes it easier to build trust in the marketplace and positions you as the authority in your field.
Tells your story effectively
Marketing is how you communicate who you are, what you offer, and why people need to buy it - in a way that resonates and converts.
Properly marketing to your consumer leads to accomplished business goals.
A Simplified Approach That Requires Very Little of Your Time.
I will guide you using a simplified approach towards creating a comprehensive Strategic Marketing Plan. Through a series of brief meetings, we will create a comprehensive plan to reach your customers and grow your business.
I will handle your marketing strategy while you stay focused on running your business. You will continue to interact with customers, suppliers, and business partners while I create your Vision Statement. You will process and fulfill orders while I form your Competitive Analysis. You will manage operations while I design your Unique Selling Proposition. In essence, I will focus on building all elements of your Strategic Marketing Plan — including understanding your customers and what motivates them to choose you.
You run your business.
I am just as passionate about growing your business as you are. I will offer constant customer support, and I am committed to helping you grow your business.
I look forward to our long-term partnership focused on accomplishing your business goals
Understanding 3 Key Elements That Drive Business Growth.
A strategic marketing plan establishes reliable systems to help your customers understand your value. When your customer understands the value you provide - how your product or service alone will alleviate their pain - they are more likely to choose you over the competition.
1
Yourself
What is your Vision? What is your Mission? What are your Core Values?
When you are clear on your vision, mission, and values, every marketing decision becomes easier and more consistent.
2
Your Competition
What are your competitors doing? How does this compare to what you are doing?
Understanding what your competitors are doing reveals the gaps you can own and the story only you can tell.
3
Your Consumer
Who are they? What are they into? How can we reach them?
Knowing exactly who your ideal client is, what they want, and how to reach them is what makes marketing stop feeling like guesswork.
When we understand Elements 1, 2, and 3, we can properly market to your consumer. Properly marketing to your consumer leads to accomplished business goals.
Proper marketing allows you to create a deeper connection with your consumer. It is how you stand out from competitors. Proper marketing is the magic key to unlocking the door to building 3 bonds with your customers.
The 3 BONDS
Bond 1
Trust and Authority
You can become THE EXPERT in your field
Bond 2
Positive Reputation
Your customers can LOVE YOU
Bond 3
Differentiation
You can STAND OUT from your competitors
A Clear Process. A Manageable Pace. A Plan Built Around You.
PROCESS OVERVIEW
Your Customized Strategic Marketing Plan is developed one element at a time, with each element typically taking about one week to develop. This focused approach allows us to give each area of your marketing strategy the attention it deserves - without overwhelming you with a massive project all at once.
Your Customized Strategic Marketing Plan Roadmap
DISCOVER
DEVELOP
REVIEW
REFINE
We will work collaboratively through each element of your plan. I will develop the strategy, share it with you for review, and incorporate your feedback before moving on to the next element.
YOUR TIMELINE IS CUSTOMIZED, TOO
While each plan element typically takes about a week to develop, your overall timeline depends on you. Your availability to meet, the time you need to review each element, and how quickly you can provide feedback all influence the pace of the engagement.
Some clients move through the process quickly. Others prefer more time between steps. We will establish a cadence that works for you, your schedule, and your business.
The goal is not to rush you through a process. It is to give you the time and space to build a marketing strategy that truly fits your business.
Flexible. Transparent.
Built for Small Business.
My services are billed at $150/hour, rather than as a large lump-sum project fee. You invest based on the strategic support your business needs, with billing handled weekly.
This flexible approach allows us to focus your investment on what matters most - whether that means developing your complete Customized Strategic Marketing Plan or working together on specific priorities along the way.
No large upfront project fee. No one-size-fits-all package. Just customized strategic marketing support designed around your business, your priorities, and your goals.
Your Business. Your Priorities. Your Investment.
Strategic marketing support at $150/hour, with simple weekly billing and no large upfront project fee.
"I wanted to do gigs around Cincinnati. It was frustrating because my abilities didn't match the opportunities I was getting. Simple Better Solutions® invested a lot of time and effort into my brand. I knew Simple Better Solutions®'s efforts worked when I began performing regularly in Cincinnati. Thanks to Simple Better Solutions®, I now get booked for gigs often."
- Maxwell Fairman, Violinist, Composer, Educator, Cincinnati, OH