Dara Fairman smiling and sitting on a white chair, wearing a colorful sleeveless top and yellow skirt, with a background of white gears and cogs.

Your Customized Strategic Marketing Plan

I create and manage your Customized Strategic Marketing Plan. Your Customized Strategic Marketing Plan establishes reliable systems to help your customers understand your value. When your customer understands the value that you provide – how your product or service alone will help alleviate their pain – they are more likely to choose you vs. the competition.


Why Do This?

I drive your business growth with strategic, comprehensive marketing… while you run your business. As a small business owner, you don't have time to plan marketing because you have so many other responsibilities. I handle your marketing so that you can handle your business. One less thing for you to worry about.

How will this benefit my business?

A colorful infographic showing a bar graph with four bars increasing in height, a green upward-trending arrow, and a blue upward arrow pointing to a target symbol. The background has a light pattern of gears.

Strategic marketing persuades your customers to choose you. It helps you to stand out from competitors. It makes it easier to build trust in the marketplace.

Marketing is an effective way to tell the story of who you are, what you offer, & why people need to buy it.

Properly marketing to your consumer leads to accomplished business goals.

Dara Fairman wearing a yellow top, pink skirt, and blue necklace, standing against a light blue background with white gears and cogs.

So, How Do We Do This?

I will guide you using a simplified approach towards creating a comprehensive Strategic Marketing Plan. This simplified approach will require very little of your time. Through a series of brief meetings, we will create a comprehensive plan to reach your customers & grow your business.

I will handle your marketing strategy while you stay focused on running your business. You will continue to interact with customers, suppliers, and business partners while I create your Vision Statement. You will process and fulfill orders while I form your Competitive Analysis. You will manage operations while I design your Unique Selling Proposition. In essence, I'll focus on building all elements of your Strategic Marketing Plan, including understanding your customers and what motivates them to choose you. You run your business.

I am just as passionate about growing your business as you are. I will offer constant customer support. I am committed to helping you grow your business.

I look forward to our long-term partnership focused on accomplishing your business goals.