Strategic Marketing Agency for Small Businesses
Simple Better Solutions®, LLC is a strategic marketing agency helping small business owners across the US build brand clarity, consistent marketing systems, and visibility that converts to revenue.
Every ambitious small business must win and retain customers to achieve long-term success - Simple Better Solutions® creates strategic marketing that persuades your customers to choose you.
I infuse successYou run the business.
Before founding Simple Better Solutions®, Dara Fairman spent her career building and growing some of America's most recognized consumer brands. The strategic marketing discipline, the data-driven thinking, and the commitment to results that drive success at the world's largest companies - that is exactly what she brings to your small business.
Fortune 500 Expertise. Small Business Heart.
Marketing experience behind brands including:
Sara Lee Corporation · PepsiCo Americas Beverages · GlaxoSmithKline Consumer Healthcare
You deserve that level of marketing expertise. Now you can have it.
Simple Better Solutions® Was Built For You
We do not work with everyone - only the clients we can genuinely help. Here is how you know you are in the right place.
You are the right fit if you are a small business owner who:
✓ Has 20 or fewer employees and is ready to grow beyond where you are today
✓ Knows your marketing should be working harder - but you have not found the right partner to make it happen
✓ Values the direct connection between strategic marketing and real revenue growth
✓ Is eager to learn, open to new ideas, and ready to show up for the process
✓ Wants a long-term marketing partner who treats your business like their own - not a vendor who disappears after the invoice
✓ Is done competing on price and ready to attract the clients who value what you do
If you read that list and nodded - welcome.
You are exactly who we built this for.
What We Do — And What It Means For You
Strategic Marketing Planning and Brand Messaging
Stop guessing and start growing. We build you a clear, documented marketing strategy tied directly to your revenue goals - so every dollar you spend on marketing has a purpose and a measurable outcome.
Brand Identity Development - Voice, Positioning, Pillars
Your expertise deserves to be heard. We define exactly who you are, who you serve, and what makes you the only choice - giving you a consistent brand voice that attracts your ideal clients and repels the wrong ones.
LinkedIn and Social Media Marketing Strategy
Show up where your ideal clients are already looking. We build a focused social media strategy that positions you as the trusted authority in your market - without requiring you to post every day and hope for the best.
Content Marketing Strategy and Execution Planning
Content that works for you around the clock. We create a content strategy that educates your audience, builds trust, and keeps you visible - even when you are busy running your business.
Lead Generation Systems
Your expertise deserves to be heard. We define exactly who you are, who you serve, and what makes you the only choice - giving you a consistent brand voice that attracts your ideal clients and repels the wrong ones.
Marketing Coaching and Consulting
You already know your business. We help you own your marketing. Through focused coaching sessions, we give you the knowledge, confidence, and tools to make smart marketing decisions - with an expert in your corner every step of the way.
Your Path to Consistent Growth Starts Here
Three straightforward steps from where you are to where you want to be.
1
Book Your Strategy Call
We start with a focused conversation about your business - where you are, where you want to go, and what has been standing in the way. No pressure. No pitch. Just clarity.
2
Build Your Marketing Plan
We develop a customized, documented marketing strategy built around your revenue goals, ideal client, and competitive landscape. You will leave with a plan you understand, believe in, and can execute - with us by your side.
3
Grow With Confidence
With Simple Better Solutions® as your dedicated marketing partner, your business stays visible, consistent, and growing - whether you are in the office, with a client, or on vacation. You run the business. We handle the marketing.
Meet Your Marketing Partner
Hi, I'm Dara.
I built Simple Better Solutions® because I saw a gap that bothered me. Small business owners - the most driven, hardworking, purpose-filled entrepreneurs in the country - were being left behind by a marketing industry that was either too expensive, too generic, or simply not built for them.
I spent my career inside Fortune 500 companies learning exactly what it takes to build brands that win. I started this agency to bring that same level of strategic marketing expertise directly to small business owners ready to grow - on their terms, at their scale.
I work with a deliberately small number of clients so that every business I partner with gets my full attention, my genuine investment, and the kind of strategic thinking that actually moves the needle. I am not here to sell you a package. I am here to build a partnership.
I infuse success. You run the business.
Dara Fairman - Founder & CEO, Simple Better Solutions®, LLC
"I wanted to do gigs around Cincinnati. It was frustrating because my abilities didn't match the opportunities I was getting. Simple Better Solutions® invested a lot of time and effort into my brand. I knew Simple Better Solutions®'s efforts worked when I began performing regularly in Cincinnati. Thanks to Simple Better Solutions®, I now get booked for gigs often."
— Maxwell Fairman, Violinist, Composer, Educator, Cincinnati, OH
"I was unclear on who Stormborn serves and how to articulate my brand to others. This was overwhelming and frustrating. Simple Better Solutions® helped me feel more confident in my "why." I knew that Simple Better Solutions® worked when I recited my Mission Statement and Vision Statement, created by Dara and reflected in my own words, at one of my community events. Thanks to Simple Better Solutions®, I have been revising my website, maintaining a consistent social media presence, having fun creating content, and getting more customer referrals."
— Chanelle Williams, Founder & CEO, Stormborn, Personal Fitness Trainer, Cincinnati, OH
The Cost of Doing Nothing
The cost of not working with Simple Better Solutions® is not just a missed opportunity. It is invisible revenue, wasted time, and a growing gap between where your business is and where it could be.
#1
Invisible Businesses Don't Grow — They Slowly Disappear
Without consistent, strategic marketing, your ideal clients cannot find you.
The businesses in your market that are growing are not necessarily better than you. They are simply more visible. Visibility is not a personality trait - it is a system. And building that system is exactly what we do at Simple Better Solutions®.
#2
Without a Strategy, You Will Always Compete on Price
Undefined value invites price objections. Clear, consistent marketing lets you charge what you're worth.
Every time a prospect asks you to lower your price, it is a marketing problem - not a sales problem. When your marketing clearly communicates who you are, what you do, who you do it for, and what results you produce, the right clients stop asking about price. They ask when they can start.
#3
YOU Become the Bottleneck — and Your Business Stops Growing
When your marketing has no system and no partner, it falls entirely on you, the owner. That is not a marketing strategy — it is a ceiling.
You did not build your business to spend your best hours writing captions and wondering if anyone is seeing them. Simple Better Solutions® gives you those hours back — and replaces guesswork with a system that works whether you are in the office or on vacation.