Why did I start Simple Better Solutions®?

Dara Fairman, smiling, wearing a yellow satin top and a bright pink skirt, accessorized with multiple blue beaded necklaces, floral earrings, and a bracelet, sitting with her hands clasped.

I started Simple Better Solutions®, a small business marketing agency, after being challenged to build the Impossible Brand. I had 8 years to build a 4-year-old with 2 months of field experience into a violin virtuoso skilled and connected enough to perform at our nation's capital.

I leveraged my grit, unbridled enthusiasm, customer-centricity, open-minded vulnerability, passion, authenticity, and wow-factor personality to make this happen for his brand.

Now, imagine what I will do for your brand.

What makes Simple Better Solutions® different?

I am 100% focused on designing strategic marketing that persuades your customers to choose you.

As a small business owner, you don't have time to plan marketing because you have so many other responsibilities.  You don't need to focus on how to create a marketing plan.  That's my job.  I handle your marketing so you can focus on your business.  One less thing for you to worry about.

Line drawing of a star and a check mark inside circles on a background of mechanical gears.

Our Core Values

Unbridled Enthusiasm

Energetic display of contagious excitement expressed in a free and uncontrolled way.

Customer-Centric

Start with the customer, not my services, and focus on what the customer wants to achieve.

Open-Minded Vulnerability

Remain willing to take risks by considering different ideas, approaches, and opinions.

Passionate

Love what I do. Maintain a strong feeling of enthusiasm and excitement about the Vision and Mission of SBS.

Authenticity

Be myself. Be genuine. Stay true to who I am, what I do, and who I serve.

Empathy

Stay curious and possess a desire to know and understand others.

Wow Factor

Always deliver above and beyond expectations. Always go the extra mile.

Grit

Combine long-term passion and perseverance to achieve goals despite obstacles or failures.

Our Core Values are reflected in everything we do.

A few interesting facts about Dara Fairman

Dara Fairman's academic & professional achievements in marketing and certifications, along with personal strengths such as responsibility, achievement, maximizer, strategic, and futuristic, set against a light blue background with gear illustrations.