The Story Behind Simple Better Solutions®
A marketing agency built from Passion, shaped by Fortune 500 experience, and designed for the small business owner who is ready to grow.
Why I Started Simple Better Solutions®
I am Dara Fairman, Founder & CEO of Simple Better Solutions®.
I started Simple Better Solutions®, LLC - a virtual marketing agency for small businesses across the United States - after being challenged to build the Impossible Brand. I had 8 years to build a 4-year-old with 2 months of field experience into a violin impresario skilled and connected enough to perform at our nation's capital.
I leveraged my grit, unbridled enthusiasm, customer-centricity, open-minded vulnerability, Passion, authenticity, and wow-factor personality to make this happen for his brand.
Now, imagine what I will do for your brand
Built for the Small Business Owner Who Is Ready to Grow
Simple Better Solutions®, LLC is a strategic marketing agency helping small business owners across the US build brand clarity, consistent marketing systems, and visibility that converts to revenue. We partner with growth-minded entrepreneurs with 20 or fewer employees and deliver all engagements virtually via Zoom.
We establish reliable systems that help your customers understand your value - making them more likely to choose you over the competition.
My Passion for your business success is boundless. I enthusiastically want your business to succeed as much as you do. I am committed to bringing my creativity, integrity, grit, and work ethic to you and your business. My visionary leadership and adaptability to change will be valuable as we work to grow your business.
My resume features well-known consumer products and service brands. I bring lessons learned - and put them to work for your business. Proactiveness, long- and short-term goal setting, knowing when and how to pivot, teamwork, problem-solving, and excellent communication skills are traits I will laser-focus on you and your business
Marketing experience behind brands including:
Sara Lee Corporation · PepsiCo Americas Beverages · GlaxoSmithKline Consumer Healthcare
My Promise to You
Passion + Fortune 500-infused marketing.
I am 100% focused on designing strategic marketing that persuades your customers to choose you. I am just as passionate about growing your business as you are. I will offer constant support, and I am committed to helping you grow - for the long term.
A Partnership Built Around Your Business - Not the Other Way Around
I will guide you using a simplified approach towards creating a comprehensive Strategic Marketing Plan. This simplified approach will require very little of your time. Through a series of brief meetings, we will create a comprehensive plan to reach your customers and grow your business.
I will handle your marketing strategy while you stay focused on running your business.
You will continue to interact with customers, suppliers, and business partners while I create your Vision Statement. You will process and fulfill orders while I form your Competitive Analysis. You will manage operations while I design your Unique Selling Proposition.
In essence, I will build all elements of your Strategic Marketing Plan - including understanding your customers and what motivates them to choose you. You run your business.
I am just as passionate about growing your business as you are. I will offer constant customer support, and I am committed to helping you grow your business.
I look forward to our long-term partnership focused on accomplishing your business goals.
Passion + Fortune 500 Expertise - In One Partner
I provide Passion + Fortune 500-infused marketing. I am 100% focused on designing strategic marketing that persuades your customers to choose you.
As a small business owner, you do not have time to plan marketing because you have so many other responsibilities. You do not need to focus on creating a marketing plan. That is my job. I handle your marketing so you can focus on your business. One less thing for you to worry about.
The Journey Behind the Expertise
Every lesson learned across years of marketing at the highest level of American business is now working for your small business.
Hampton University — BS in Marketing
Graduated Summa Cum Laude · Ranked 9th in class, 1st in the Marketing department
University of Michigan Ross School of Business - MBA in Marketing
One of the most respected business schools in the world - with a specialization in the discipline that built Fortune 500 brands
Fortune 500 Career - 100% in Marketing
A full career spent inside nationally recognized consumer brands - Sara Lee Corporation, PepsiCo Americas Beverages, and GlaxoSmithKline Consumer Healthcare - building the strategic marketing competency that drives growth at scale
Ongoing Certifications
Digital Marketing Certification - HubSpot Academy · Social Media Certification - HubSpot Academy · Canva for Work Certification - Canva · Work Smarter with AI Certification - Canva
Simple Better Solutions®, LLC — Founded
Bringing that same world-class marketing expertise directly to the small business owners who deserve it most - at a price point, scale, and relationship model designed for your world
TOP 5 STRENGTHSFINDER STRENGTHS
Responsibility
Achiever
Maximizer
Strategic
Futuristic
These core values are reflected in everything I do.
Unbridled Enthusiasm
Energetic display of contagious excitement expressed in a free and uncontrolled way.
Customer-Centric
Start with the customer, not my services, and focus on what the customer wants to achieve.
Open-Minded Vulnerability
Remain willing to take risks by considering different ideas, approaches, and opinions.
Passionate
Love what I do. Maintain a strong feeling of enthusiasm and excitement about the Vision and Mission of Simple Better Solutions®.
Authenticity
Be myself. Be genuine. Stay true to who I am, what I do, and who I serve.
Empathy
Stay curious and possess a desire to know and understand others.
Wow Factor
Always deliver above and beyond expectations. Always go the extra mile.
Grit
Combine long-term Passion and perseverance to achieve goals despite obstacles or failures.
I Am the Lucky One
I have a personal passion for supporting small businesses. I believe that they are the heartbeat of America. It brings me true joy to support small businesses when planning an event, an evening, an outfit, a workout. I am truly honored to support small businesses not only with my hard-earned cash, but also with my hard-earned knowledge. I am the lucky one.
Simple Better Solutions® May Not Be the Right Fit If You...
Are looking for marketing without investing in it.
You want results but aren't prepared to commit the time, resources, or budget needed to make strategic marketing work.
See marketing as an expense rather than a business-growth tool.
You do not yet see the connection between a thoughtful marketing strategy, attracting the right customers, and growing revenue.
Want someone to 'just do the marketing' without being involved.
Strategic marketing works best when we are working together. If you are not willing to participate, provide information, make decisions, and show up for the process, we may not be the right fit.
Are not open to learning, new ideas, or doing things differently.
If you are committed to doing things exactly the way you have always done them - even when they are not producing the results you want - our approach may not be for you.
Are looking for quick fixes or overnight results.
Building a marketing strategy that consistently attracts the right customers takes intention, testing, refinement, and time. We are interested in building something that lasts - not chasing the next marketing gimmick.
Do not value professional communication and follow-through.
Successful partnerships require mutual respect for time, commitments, meetings, deadlines, and financial agreements.
In short:
Simple Better Solutions® is for small business owners who are ready to be an active partner in their growth. If you are looking for someone to take your marketing seriously, challenge your thinking, help you make smarter decisions, and build a strategy around where you want your business to go — we may be exactly what you have been looking for.
Questions You May Already Be Asking
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Yes - absolutely. I deliver all client engagements via Zoom, so I work with small business owners anywhere in the United States. Geography is never a barrier to getting the marketing support your business deserves.
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Strategic marketing is a long-term investment, not an overnight fix. Most clients begin to see early clarity and momentum within the first 60–90 days as their strategy, messaging, and systems take shape. Meaningful revenue and pipeline results typically build consistently from months 3–6 onward. The businesses that commit to the process are the ones that win.
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I deliberately keep my client roster small so that every business I partner with receives my full attention and genuine investment. I don't assign you to a junior account manager. When you work with Simple Better Solutions®, you work directly with me - every meeting, every strategy session, every deliverable.
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Every engagement begins with a discovery call to understand your business, your goals, and your ideal client. From there, we will build your comprehensive Strategic Marketing Plan through a series of focused, efficient meetings that require very little of your time. Once the plan is in place, we partner on execution in the way that works best for you—whether I lead it, support you along the way, or you take the lead with me as a resource.
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If you have read this page and found yourself nodding - especially at the 'Who This Is For' section on our Landing Page - you are ready. The best clients are not necessarily the ones with the most marketing experience. They are the ones who are serious about growth, willing to show up for the process, and ready to invest in marketing as a business-growth tool rather than an expense.